Because, When A Girl Turns 12
and lives in poverty, her world is out of her control.
We know that when a girl lives anywhere in poverty (we know because we have lived there), her world is a lot more out of her control. For many, that girl grows up to still remain in poverty. This is a worldwide movement we are passionate about. So passionate that the Girl Effect is our passion project of choice. We give 1% of your purchase to the Girl Effect. We were so inspired that when we designed this business we took the concept a step further and created the Fashion Effect.
We know three things to be true.
1. If properly supported, a girl will use her education to change the future of our communities and environments on both a small and global scale. “When an educated girl earns income, she reinvests 90% of it into her family compared to 35% for a boy” - Girl Effect.
2. During a garments lifecycle the largest energy useage is the wash and wear phase that accounts for 50%, - Carbon Trust.
3. As of 2006, the United States ranks #1 as the country that produces the most trash. The average American throws away 7 lbs. of trash on a daily basis. Collectively we throw away 6,330,000 tons of clothing and footwear a year. - Environmental Protection Agency.
Now, let us break it down in our terms. This is how fashion effects girls and how you affect both.
That’s a lot of girls at work and not in school. Women are the world’s sewers. They are sewing, right now, your non-fair trade garments from developing countries for pennies without health care, a solid meal, or a safe work environment, because cheap labor drives the market, and females are still the cheapest. You purchase new fashion to keep up with the trends en masse from malls or local deal stores or websites, that will be worn lightly and washed without the use of a low water use machine and a chemically based low concentrate detergent. Using mass amounts of water and chemicals that goes back in to our environment, from your drain pipes. That garment you just bought, tires out real quick because quality is not on the top of a brands list. Selling mass amounts is. Or it tires out because you tire of it. Women do not wear over 60% of their closets according to Swap.com. In the trash it goes since most Americans do not recycle their clothing like they do their plastics or swap their clothes with fellow friends or neighbors for fear of wearing hand-me-downs. Waste couture sits in landfills or is shipped overseas where there is a very booming Pepe market in Haiti, for example, where a young girl is re-selling your American Idol Tee. At the least someone is doing something with what you did not want, right? And the average american continues to believe that if the labor and the waste is not in their backyard, it does not affect them.
Well, many of us know it does. And we are two women, mother and daughter, here to grow a small movement called the Fashion Effect. With fellow women (& men) who see the value in every purchase they make, who want to get createive with their fashion by wearing less fashion, while still being fashionable, with more options. This is Ecovogue365. We are a concept shop for convertible clothing, all handmade, and all limited.
So, to end things off we want you to help us celebrate International Women’s Day (YES IT IS EVERY MARCH 8th WORLDWIDE) during your night time down time, kids to bed time, dinner done time, internet fun time.
Watch Why We Choose AGREE and Shop with us. —