ECOVOGUE {everyday} 365 Sarasota, Florida
Working on my own line of convertible jewelry. This 14k gold necklette goes from necklace to earrings to bracelet with a simple twist. #convertiblecouture #convert #ecovogue365 #necklette (Taken with Instagram)

Working on my own line of convertible jewelry. This 14k gold necklette goes from necklace to earrings to bracelet with a simple twist. #convertiblecouture #convert #ecovogue365 #necklette (Taken with Instagram)

Since ‘The Secret Lives of Our Clothes’ video, the environmental impact of the textile industry has been one of our key concerns, particularly here in China where it accounts for a major part of the country’s exports. We stumbled upon and were inspired by concept shop, ecovogue365, and their mission to create convertible apparel (think less fashion more options) to lesson every fashion maven’s ecological footprint. We spoke with co-founder, Jerah Coviello, to find out what sparked the passion for ‘slow fashion’.
Read More——-

Since ‘The Secret Lives of Our Clothes’ video, the environmental impact of the textile industry has been one of our key concerns, particularly here in China where it accounts for a major part of the country’s exports. We stumbled upon and were inspired by concept shop, ecovogue365, and their mission to create convertible apparel (think less fashion more options) to lesson every fashion maven’s ecological footprint. We spoke with co-founder, Jerah Coviello, to find out what sparked the passion for ‘slow fashion’.

Read More——-

an-ethical-life:

Great tips from magnifeco.com :) Luv this. Ecovogue365 has you covered on #1 (we give you more for lesS), #2( our garments are made of modal), #5 (we host them monthly), #7 (we are only multi-wear), #8 (made in America), #9 (made by Russet and soon to come designers), #14 (never be afraid of this), #15 (a 20 way to wear garment / price = score), #19 (everything is handmade), and on a side note Jerah and Russet do #6 and # 21 all the time!  

an-ethical-life:

Great tips from magnifeco.com :) Luv this. Ecovogue365 has you covered on #1 (we give you more for lesS), #2( our garments are made of modal), #5 (we host them monthly), #7 (we are only multi-wear), #8 (made in America), #9 (made by Russet and soon to come designers), #14 (never be afraid of this), #15 (a 20 way to wear garment / price = score), #19 (everything is handmade), and on a side note Jerah and Russet do #6 and # 21 all the time!  

Meet our very first intern, KATE DANIEL! We are thrilled to see how far our reach goes. Kate found us online from her Masters Program in Apparel Design. What drew us together was Kate’s thesis that focused exclusively on convertible eco designs & her love for travel.  We couldn’t see a better match for her to join our design team. She will be with us until mid August when she takes leave to another internship in Paris. Kate will be working on an exclusive convertible design for ecovogue365 that has something to do with BATS as well as helping us launch our carry on couture Kickstarter grant! All coming soon. We are excited to give Kate the run through on what it takes to run your own fashion line. Meet Kate below:

Hi! My name is Mary Kathryn Daniel, but I go by Kate! I’m a 24 year old gal from southern Arkansas.  I have a Bachelor’s degree from the University of Arkansas in Fayetteville, GO HOGS, with a major in apparel studies and a minor in marketing.  I graduated this past May from Louisiana State University with a Master’s degree in Apparel Design.  My thesis at LSU focused on eco-friendly, reversible dress designs.

Although fashion is my first love, I have lots of other interests that keep me busy in everyday life.  I really enjoy travelling.  I’ve been lots of great places in the U.S. and some awesome places in Europe.  All of my travels have been extremely inspirational!  I also love to hike and hang out on rivers and lakes!  I like to consider myself an amateur photographer, as well as a model when my friends need someone whose about six feet!

My goal as a fashion designer is to make less of an impact on the planet.  I want to help create innovative designs that are made from eco-friendly fabrics in addition to creating a more versatile wardrobe for consumers.

Read an interview with Co-Owner of ecovogue365, Jerah Lena Coviello, about The Secret Lives of Our Clothes, a fantastic video that captures the environmental impact of the textile industry created by our friends Greenovate. 

Greenovate is an online E-learning platform for sustainability! 

Read Interview Here.

Check out Jerah’s article published in This Week in Sarasota about Clothes Swapping as a great way to lessen your fashion footprint. Read it here. And, if you want an even closer look, read all about ecovogue365 50Tuesday Clothing Swap & Trunk Show right here.

Just got our book in the mail from one of our talented up and coming photgraphers #morgan Klooster #ecovogue365  (Taken with instagram)

Just got our book in the mail from one of our talented up and coming photgraphers #morgan Klooster #ecovogue365 (Taken with instagram)

Let the clothing swap begin! 35 women turn out to ecovogue365 first clothes swap where fashion is exchanged #50tuesday #ecovogue365 #clothing swaps (Taken with instagram)

Let the clothing swap begin! 35 women turn out to ecovogue365 first clothes swap where fashion is exchanged #50tuesday #ecovogue365 #clothing swaps (Taken with instagram)

Swappers just meeting for first time as they exchange their fashion finds at our first clothing swap! #50tuesday #ecovogue365 #clothing swaps (Taken with instagram)

Swappers just meeting for first time as they exchange their fashion finds at our first clothing swap! #50tuesday #ecovogue365 #clothing swaps (Taken with instagram)

// Clothes Swapping is the New Way To Shop//

How much do you luv free clothes? What if we told you that you can leverage your closet for a free new to you wardrobe right in your own community. And, what if you did it in style while having fun and making new friends. You can, in a well organized Clothing SwapSwapping is the new shopping for Millenials who want to look fashion fresh without breaking the bank.  Jerah captures levereging your closet in her article “How To Leverage A Free New Wardrobe by Starting Locally,” in her local online mag, This Week in Sarasota read the article here.

If you are as swap curious as we are about what a Clothing Swap event looks like, see the video right here, as ABC Nightline covers the clothing swap craze hitting urban cities across the United States. 


Need some encouragement to swap out your clothes? Read up over at the Swapperazzi Blog, a collection of the hottest looks in swap style from the Swapaholics. What I like about their blog is not only does it give me ideas of how to put clothes together, it reinforces my disbelief at the amazing quality finds you can get at a swap. 

Ready to attend a swap? Find a swap in your area on the Swapaholics worldwide directory.Getting bolder? Host a swap like we are and list it in the directory.

If you are local, attend our very first 50Tuesday Clothing Swap & Trunk Show  Get the details below.

What’s your Fetish? Ours is Convertible Fashion. 
Oh yeah we took it there. We collaborated with our local talent to create FETISH, a digital book by up and coming young photographer, Morgann Klooster.Morgann worked with our brand for her Senior Fall Semester and designed the entire concept of this book from start to finish.  After you check out Morgann’s amazing work on her website, order the FETISH book right here. This photoshoot was inspired by the convertible lifestyle.Our fav local hairdresser D. Cole Hair Design, took Jerah’s hair a step further and made it as convertible as our B. Here you see one dress, one hair style, with many ways to wear. Special thanks to Jacqueline Ann for the bang up makeup and jewelry by The Jewelry Fountain.**WARNING: “The images you see may cause extreme confidence and may cause irregular behavior!” d. cole hair design

What’s your Fetish? Ours is Convertible Fashion. 

Oh yeah we took it there. We collaborated with our local talent to create FETISH, a digital book by up and coming young photographer, Morgann Klooster.
Morgann worked with our brand for her Senior Fall Semester and designed the entire concept of this book from start to finish.  After you check out Morgann’s amazing work on her website, order the FETISH book right here. This photoshoot was inspired by the convertible lifestyle.

Our fav local hairdresser D. Cole Hair Design, took Jerah’s hair a step further and made it as convertible as our B. Here you see one dress, one hair style, with many ways to wear. Special thanks to Jacqueline Ann for the bang up makeup and jewelry by The Jewelry Fountain.

**WARNING: “The images you see may cause extreme confidence and may cause irregular behavior!” d. cole hair design

Makeup by Jaqueline with model Liz for ecovogue365 (Taken with instagram)

Makeup by Jaqueline with model Liz for ecovogue365 (Taken with instagram)

Ecovogue365 walks the runway for Gasperilla Fashion Week (Taken with instagram)

Ecovogue365 walks the runway for Gasperilla Fashion Week (Taken with instagram)

There once
was a girl who
lived by the ocean
who loved fashion
who surfed and sailed
who built a tribe of 21st century modern girl converts
today she grows one woman at a time
to launch their eco lifestyles into rich brands
women ready to wear
their heart-ons